Kotler, P., Reber, H., & Reber, G. (1977). Marketing-Management: Analyse, Planung u. Kontrolle. Poeschel.
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Citação norma Chicago
Kotler, Philip, Heide Reber, and Gerhard Reber. Marketing-Management: Analyse, Planung U. Kontrolle. Stuttgart: Poeschel, 1977.
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Citação norma MLA
Kotler, Philip, et al. Marketing-Management: Analyse, Planung U. Kontrolle. Poeschel, 1977.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.