Green, P. E., & Kotler, P. (1972). Editors' Series in marketing. Dryden Pr.
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Citação norma Chicago
Green, Paul Edgar, and Philip Kotler. Editors' Series in Marketing. Hinsdale: Dryden Pr, 1972.
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Citação norma MLA
Green, Paul Edgar, and Philip Kotler. Editors' Series in Marketing. Dryden Pr, 1972.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.