Kotler, P., & Reber, H. (1982). Marketing-Management: Analyse, Planung u. Kontrolle. Poeschel.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Heidi Reber. Marketing-Management: Analyse, Planung U. Kontrolle. Stuttgart: Poeschel, 1982.
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MLA (9th ed.) Citation
Kotler, Philip, and Heidi Reber. Marketing-Management: Analyse, Planung U. Kontrolle. Poeschel, 1982.
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Warning: These citations may not always be 100% accurate.