Marketing-Management Analyse, Planung u. Kontrolle
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| LDR | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | 954867 | ||
| 007 | tu | ||
| 041 | |a ger | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing-Management |b Analyse, Planung u. Kontrolle |
| 246 | 3 | |a KOTLER, Philip: | |
| 264 | 1 | |a Stuttgart |b Poeschel |c 1982 | |
| 300 | |a XXI, 763 S. |b m. Abb. |c 8° | ||
| 500 | |a KOTLER, Philip: -- Marketing-Management [Deutsch].Analyse, -- Planung u.Kontrolle.Dt.Übers.v.Heidi Reber. -- 4.,völlig überarb.Aufl. - Stuttgart:Poe- -- schel (1982).XXI,763 S.m.Abb. 8° -- 1982:5232/gb. -- Fie. | ||
| 700 | 1 | |a Reber, Heidi |e Übers. | |
| 852 | |c 427.653 | ||
| 591 | |a description: MarketingManagementJDeutsch.Analyse,Planung u.Kontrolle.Dt.Übers.v.Heidi Reber4.,völlig überarb.Aufl. Stuttgart:Poeschel 1982 .XXI,763 S.m.Abb. 81982:5232gb. Fie. |a signature: 427.653 |a author: KOTLER, Philip |a published: 1982 | ||
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