On the Determination of advertising effectiveness. An empirical study of the German cigarette market.
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| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Leiden, Anterpen
Stenfert Kroese
1982
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| LDR | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | 2024587 | ||
| 007 | tu | ||
| 041 | |a eng | ||
| 100 | 1 | |a Reuyl, Jan Christoffel | |
| 245 | 1 | 0 | |a On the Determination of advertising effectiveness. |b An empirical study of the German cigarette market. |
| 246 | 3 | |a REUYL, Jan Christoffel: | |
| 264 | 1 | |a Leiden, Anterpen |b Stenfert Kroese |c 1982 | |
| 300 | |a 229 S. |b m. Tab. |c 8° | ||
| 500 | |a D 191.498 -- REUYL, Jan Christoffel: -- On the Determination of advertising effectiveness. An empirical study of the German -- cigarette market. - Leiden, Anterpen: Stenfert -- Kroese 1982. 229 S. m. Tab. 8° -- Groningen, wirtschaftswiss. Diss. 1982. -- 1982!/gb. -- Fie. | ||
| 852 | |c D 191.498 | ||
| 999 | |a Dissertation | ||
| 591 | |a description: On the Determination of advertising effectiveness. An empirical study of the German cigarette market. Leiden, Anterpen: Stenfert Kroese 1982. 229 S. m. Tab. 8 Groningen, wirtschaftswiss. Diss. 1982. 1982!/gb. Fie. |a signature: D 191.498 |a author: REUYL, Jan Christoffel |a published: 1982 |