Marktpsychologie 1. Konsumverhalten und Kaufentscheidung. 2. Psychologie der absatzpolitischen Instrumente
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| Format: | Book |
| Language: | German |
| Published: |
Stuttgart, Berlin, Köln, Mainz
Kohlhammer
1979
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| Series: | Kohlhammer-Standards-Psychologie. Basisbücher und Studientexte.
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