Die Messung von Produktimages für das Marketing. Grundlagen u. Operationalisierung
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Köln, Berlin, Bonn, München
Heymann
1975
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| Series: | Annales Universitatis Saraviensis. Schriftenreihe
Bd 78 |
| Link to Bibsearch: | matching Alma AC00122415 (author 100.0%, title 100.0%, shelfmark 15.4%, overall 83.1%) |
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